Skip to content

Header Info

Sweetheart of the Rodeo

Sweetheart of the Rodeo

Stampede-Ready Western Wear
  • Home
  • About Us
  • Shop
    • Women
    • Men
  • Contact

Howdy!

Sweetheart of the Rodeo is a pop-up shop devoted to vintage western culture. We are based in the Stampede city of Calgary, AB and have some of our stock at Wild Rabbit Vintage in East Village. We’ve also listed a selection of our inventory for sale on Instagram @rodeosweetheart.yyc.

 

rodeosweetheart.yyc
Restock day @wildrabbitvintage - so much vintage w Restock day @wildrabbitvintage - so much vintage western gold in the shop right now! #shopsecondhand #calgaryvintage #yycvintage #vintagewesternwear
Restock day @wildrabbitvintage ❤️❤️❤️ Restock day @wildrabbitvintage ❤️❤️❤️ #calgarystampede #shopsecondhand
Lo-fi designing. Glad my 7 yr old self racked up s Lo-fi designing. Glad my 7 yr old self racked up so many hours making paper dolls or I might not have thought of it:)
Second outfit complete, gosh this was fun! I exper Second outfit complete, gosh this was fun! I experimented with an elastic waistband (instead of hooks) for comfort reasons and love how it turned out. What I'll remember most about this project is how close I came to running out of supplies (swipe to see what I had left). I kept a close eye on that bobbin and was super stingy with thread tail lengths. It never works out like this!!#vintagewesternwear #bobbinparanoia #sweetheartoftherodeoyyc #calgarystampedefashion
Eek, vest complete! Which style of shirt do you th Eek, vest complete! Which style of shirt do you think pairs best with this set? Going to need a white western scarf for the final look... #yycfashion #yycwesternwear #sweetheartoftherodeoyyc
Piping errywhere! This skirt was such a pleasure t Piping errywhere! This skirt was such a pleasure to make❤️. Going to play with a shorter version, experiment with fringe, smaller belt carriers, a more flowy fabric, and then....matching vests for all the samples before grading them to other sizes! Hoping to have a few to sell @wildrabbitvintage and @bellechanceboutique for stampede season 2025 #stampedefashion #memade #westernskirt #sweethearoftherodeoyyc
Love how these turned out! Next up, some hearts an Love how these turned out! Next up, some hearts and music notes❤️🎶#westernscarves #sweetheartoftherodeoyyc #calgaryfashion #westernfashion @luckydogthriftyyc @wildrabbitvintage
Custom scarves for special vendor friends @wildrab Custom scarves for special vendor friends @wildrabbitvintage and @luckydogthriftyyc - embroidery finished, now to stitch them up! #westernscarves #calgaryfashion
Follow on Instagram

Current Pop-Ups


Wild Rabbit Vintage #112, 535 8TH AVENUE SE, CALGARY, AB.

WE ❤ WESTERN

© 2025 Sweetheart of the Rodeo | Designed by: Theme Freesia | Powered by: WordPress